Radio Mirchi has the distinction of being the only private radio broadcaster to have licences in all of India’s fourteen cities with a population of over 2 million. This makes the channel the most valuable network for advertisers. With revenue exceeding Rs. 170 crore (US$ 42.5 million) Radio Mirchi, in its space, had an estimated 45% market share (Source: internal data).The company grew 43.6% in the financial year 2006/07. In the first nine months ended December 31, 2007 the company’s revenue was Rs. 162.50 crore (US$ 40.63 million) up 32.5% over the previous year.
